For Immediate Release:

With a continued focus on thrill seekers, fishing enthusiasts and active outdoorsmen, Smith launches new premium outdoor performance frames to its sunglass collection for Spring/Summer 2016. The models offer Smith's proprietary performance-rich lens technologies within lightweight and durable frames suited to tackle any adventure.

Offering 100% UV protection, the various models incorporate Smith's most advanced eyewear technologies, including Techlite TLT glass lenses for maximum anti-scratch or ChromaPop+ and ChromaPop polarized lenses that enhance visual definition and natural color clarity in high impact resistance lens for an upgraded experience offering instant advantage and confidence.

Each frame is designed in the US and constructed in Italy of 53% bio-based lightweight, yet durable Evolve frame material and are part of the largest eco-friendly sunglass collection in the world. Featuring premium Italian stainless steel spring hinges and the addition of hydrophilic megol nose and temple pads for a secure fit. All models are RX compatible.

All the new releases (MSRP $169-239 depending on lens), and the entire collection of fishing-inspired sunglasses are available now at specialty retailers worldwide and

smith pressrelease2
smith pressrelease1


SMITH x Howler Brothers Collab

For any angler and adventurer, even a bad day on the water is better than a good day spent indoors. For the second season, Smith and Howler Brothers team up again to honor those who are passionate about living life beyond walls.

Howler Brothers, craftsmen of limited-run, outdoor lifestyle apparel and goods based in Austin, Texas are bonded by many shared callings: Surfing, fishing, paddling and the good things that come with these pursuits. For Spring 2016, Smith launches two new Howler Brothers-inspired colorways:


Howler Brother's Matte Tortoise / ChromPop Polarized Brown
MSRP: $169

Guide's Choice
guides choice

Howler Brother's Matte Tortoise / ChromaPop Polarized Brown
MSRP: $229

The collection will be available at specialty retailers beginning Spring 2016 and online at and

Change has become the norm at Delaware Eye Optical!MeetNformArticleDEO

Nform dispensing system is an application that makes frame and lens selection easier for our patients and assists in education as well as measurement accuracy; it's a big hit at Delaware Eye Optical.  The system is currently available in our Rehoboth Beach location with rollout at our other locations later this year; it has created a buzz on our fitting floor.  The application installed on an iPad takes up to four pictures or short videos of our patients and can be enlarged to enhance styles, shapes and colors, enabling our patient to narrow their choice quickly with side by side comparisons and different view angles.  This is very important for those whose vision is compromised when they remove their prescription glasses and assistance is needed typically with a magnifying mirror.  No more magnifying mirrors, just put your old prescription back on and view the pictures.

The Nform application also has fully interactive augmented reality orientations for a variety of lens treatments and presciption alternatives.  Patient education topics include: refractive vision disorder, anti-glare lenses, anti-fog coatings, polarized lenses, edge and thickness calculations, transition lenses, digital/freeform lenses, multifocal comparisons, and progressive tutorial.  These various demonstrations aid us in our patient engagements through the decision process and ultimately provide our patients complete satisfaction.

Perhaps the most important aspect of the application is its measurement feature.  The smart centration technology serves as an easy accurate measuring tool, that can assess height, bridge, panto and monocular visual axis, BVD, wrap, near and far visual axis and reading distance.  If you have ever heard the line "pictures don't lie", this is a perfect example of that slogan.  Measurements through the photgraphic system portray the frame and individual layout of one's visual axis (where light actually enters the eye and onto the retina) so our opticians collect highly accurate data.  This type of measuring application is critical to maximizing the digital lenses we fit on a majority of our patients.  Our lab inputs the measurements we collect, frame parameters and your prescription in their computers to create individual lenses that are the most accurately available in today's eyewear.  When we combine the accuracy of our lenses with frame selection available at our locations, our patients are the most satisfied in the region.

To experience the latest technology available in lens design and accuracy, as well as the best frame selections, visit one of our three locations.  This emerging technology will lead to your ultimate satisfaction.

package pricing 6 3 16

The Eyeglass Accessory that Combines Function & Fashion

laloopWe carry the original LaLoop created over 15 years ago to help keep track of your eyeglasses. This great accessory with its patented hinges is both functional and fashionable. LaLoop comes in many materials, styles, colors and this unique necklace for your eyewear is durable as well.

La LOOP was invented in 1999 - out of necessity. How many times can one look for ones glasses? And wearing those granny leashes—not an option. Why can’t something be functional and stylish and well made? That was the question and La LOOP is the answer. The magical hinges on either side of the loop enable the glasses to stay in place when in the loop. La Loop Sport Collection available at Delaware Eye Optical.

Museum stores and specialty boutiques around the world like Le Bon Marche in Paris, Isetan in Tokyo, Selfridges and Harrods in London and Optical Shops of Aspen in America have recognized La LOOP as an invention - a chic and practical one. Found in over 500 stores across 16 countries, designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally. La Loop seen as jewelry by many actually is a very functional retainer providing a secure place for your valuable eyewear. Delaware Eye Optical is an authorized La Loop dealer.

Coating of lenses has come along way in the last 5 years with newest Glare-Free treatment addressing blue light emitted by electronic devices.  Electronic devices such as Smartphones, Tablets, TV's and even the new energy efficient light bulb's emissions of blue light can be reduced by 20 percent compared to conventional glare free coatings.  The benefits are reducing eyestrain and help alleviate headaches, fatigue and blurred vision.  This coating may improve sleep patterns while eliminating reflections, repelling dirt and dust as well as improving scratch resistance.